Sacramento on the Air:

Sacramento on the Air:

How the McClatchy Family Revolutionized West Coast Broadcasting

$21.99

Publication Date: 19th October 2015

In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media compa... Read More
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In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media compa... Read More
Description
In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West. Historian Annette Kassis tells the fascinating story of the pivotal McClatchy family and the path they charted through the "ether" above Sacramento.
Details
  • Pages: 160
  • Publisher: Arcadia Publishing Inc.
  • Imprint: The History Press
  • Publication Date: 19th October 2015
  • State: California
  • Illustration Note: Black and White
  • ISBN: 9781626191655
  • Format: Paperback
  • BISACs:
    HISTORY / United States / State & Local / West (AK, CA, CO, HI, ID, MT, NV, UT, WY)
    PERFORMING ARTS / Radio / General
    PHOTOGRAPHY / Subjects & Themes / Historical
Author Bio
Annette Kassis studied history at California State University, Sacramento and UCSB. She is a historian and researcher specializing in media, advertising, mass consumption and consumerism, and popular culture, and her past work experience includes almost twenty years as co-owner of Sacramento-based advertising agency, K&H Marketing, LLC.
In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West. Historian Annette Kassis tells the fascinating story of the pivotal McClatchy family and the path they charted through the "ether" above Sacramento.
  • Pages: 160
  • Publisher: Arcadia Publishing Inc.
  • Imprint: The History Press
  • Publication Date: 19th October 2015
  • State: California
  • Illustrations Note: Black and White
  • ISBN: 9781626191655
  • Format: Paperback
  • BISACs:
    HISTORY / United States / State & Local / West (AK, CA, CO, HI, ID, MT, NV, UT, WY)
    PERFORMING ARTS / Radio / General
    PHOTOGRAPHY / Subjects & Themes / Historical
Annette Kassis studied history at California State University, Sacramento and UCSB. She is a historian and researcher specializing in media, advertising, mass consumption and consumerism, and popular culture, and her past work experience includes almost twenty years as co-owner of Sacramento-based advertising agency, K&H Marketing, LLC.