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Through rare and historic images, Macy's Thanksgiving Day Parade offers readers a chance to reminisce, explore, and delight in eighty years of this thoroughly American celebration.

""Let's have a parade"" is the phrase that begins a beloved American tradition, the Macy's Thanksgiving Day Parade. In 1924, employees of the R. H. Macy and Company store in Herald Square, many of whom were immigrants and first-generation Americans, chose to give thanks for their good fortune in a manner reminiscent of the festive parades held in their native countries. The excitement and praise from crowds lining the route that first year led Macy's to issue an immediate proclamation: the parade would become a tradition. Before the parade's first decade passed, Macy's welcomed the huge and spectacular helium character balloons that became its goodwill ambassadors. Since then, the parade has become a world-famous treasure.

The 1964-1965 New York World's Fair showcases the beauty of this international spectacular through rare color photographs, published here for the first time.

Advertised as the "Billion-Dollar Fair," the 1964-1965 New York World's Fair transformed a sleepy park in the borough of Queens into a fantasy world enjoyed by more than 51 million visitors from around the world. While many countries and states exhibited at the fair, the most memorable pavilions were built by the giants of American industry. Their exhibits took guests backward and forward in time, all the while extolling how marvelous everyday life would be through the use of their products. Many of the techniques used in these shows set the standard for future fairs and theme parks, and the pavilions that housed them remain the most elaborate structures ever built for an American fair.

There have been few cars that ignited the public's interest as much as the Ford Mustang.

Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car.'? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

Step into the future of the past in Chicago's 1893 World's Fair!

What came to be known as the World's Columbian Exposition was planned to commemorate the 400th anniversary of Christopher Columbus's 1492 landfall in the New World. Chicago beat out New York City, St. Louis, Missouri, and Washington, DC, in its bid as host - a coup for the Windy City. The site finally selected for the fair was Jackson Park, a marshy area covered with dense, wild vegetation. Daniel H. Burnham and John W. Root were selected as chief architects, creating the famous White City. The fair featured several different thematic areas: the Great Buildings, Foreign Buildings, State Buildings, and the Midway Plaisance, a nearly mile-long area that featured exotic exhibits. The exposition also showcased the world's first Ferris Wheel and introduced fairgoers to new sensations like Cracker Jack, Pabst Beer, and ragtime music. Unfortunately, by 1896, most of the fair's buildings had been removed or destroyed, but this collection takes readers on a tour of the grounds as they looked in 1893.

July 24, 1915 was supposed to be Chicago's social event of a lifetime, but turned into a tragedy unlike any other.

More than 7,000 people living in the Chicago area and Michigan City, Indiana, eagerly anticipated Saturday morning, July 24, 1915. This particular Saturday was going to be anything but a routine summer day. Plans had been carefully made for it to be the social and entertainment event of the year, and for some, a lifetime. The fifth annual midsummer excursion and picnic had been organized by the employees of the Western Electric Company's Hawthorne Works. Thousands of carefree merrymakers would enjoy a festive day including a lovely cruise across Lake Michigan to an awaiting parade and day-long picnic. The day would conclude with an evening cruise back to Chicago. For thousands of hard-working immigrant laborers and their families and friends, it was going to be a day to remember.

Instead, the day's scheduled event turned into a tragedy never before seen. The SS Eastland, while still tied to the wharf, rolled into the Chicago River with more than 2,500 passengers on board. Nearly 850 people lost their lives, including 22 entire families. The ensuing struggle for survival, and the resulting death, heroism, cowardice, greed, and scandal gripped the city of Chicago.

Located within the Des Plaines River valley in Illinois, Lemont became a village in 1873. The Illinois and Michigan Canal opened transportation opportunities and led to the discovery of dolomite limestone (known locally as Athens marble). Quarrying limestone became Lemont’s leading industry, and it was used for buildings throughout the region, including Chicago’s famous Water Tower. Canal workers made Lemont a capital of vice in the 1890s with bars and brothels located in the area known as Smokey Row. Downtown Lemont boasts well-preserved commercial buildings from this period. Historic homes and church steeples are nestled into the valley bluff, reflecting the community’s devotion to faith, civic pride, and traditions such as the Keepataw Parade. Today, the area’s industrial past is being rediscovered and repurposed for recreational uses in its quarries and along miles of trails that connect Lemont to the rest of the region.

Arlington National Cemetery illustrates the evolution of the Virginia cemetery from a potter's field during the Civil War to the most prestigious military cemetery in the United States.

The cemetery contains such significant monuments and sites as the Tomb of the Unknown Soldier, the Rough Rider Monument, the mast of the USS Maine, the Confederate Monument, and Freedman's Village. Today not only can one visit the graves of Supreme Court justices, George Washington Parke Custis, Pres. William Taft and Nellie Taft, and Pres. John F. Kennedy and Jacqueline Kennedy Onassis, but one can also see the burial places of generals and admirals, Medal of Honor recipients, doctors and nurses, land and space explorers, inventors, and soldiers.

The history of the Philadelphia Eagles spans multiple championships, many more near misses, and a cast of characters both on and off the field.

The passion of the game has flowed through the veins of generations of Philadelphians, and this book details the history of the Eagles from a unique fan perspective. Compiled from more than two dozen sources, The Philadelphia Eagles features rarely seen archival and personal photographs, including ones from Pete Pihos, Vince Papale, Upton Bell, Ed Mahan, and fans across the Delaware Valley.

Brian Michael is a college professor whose love for sports history led him to open Shibe Vintage Sports in Center City Philadelphia. Andrew Palagruto was born and raised in South Philadelphia near the sports complex and is Philly fandom personified. Andrew Weicker operates several digital properties related to Philadelphia sports from his fan cave in Northeast Philadelphia.

A collection of images celebrating the extravagant and historic mansions of Pittsburgh, PA.

In the 19th century, the positioning of Pittsburgh as a major manufacturing center and the subsequent rise of the area's steel industry created a wave of prosperity that prompted the beneficiaries of that wealth to construct extravagant residences. Wealthy enclaves sprang up in the city's East End, across the river in neighboring Allegheny City, and into the countryside. Pittsburgh's Mansions explores the stately homes of the area's prominent residents from the 1830s through the 1920s. Businessmen such as H.J. Heinz, Henry Clay Frick, and members of the Mellon family commissioned elaborate homes from the preeminent architects of their day. Firms such as Alden & Harlow, Janssen & Abbott, and Rutan & Russell left their marks on the city's landscape, often contributing iconic public buildings as well as expansive private homes. Though many of the residences have since been lost, Pittsburgh's Mansions offers a look back at the peak of the city's prominence.

A rural area in Texas, Atascosa County is located directly south of San Antonio. The old roads traveled through this land were en route to missions, forts, and places of importance to natives, explorers, settlers, wildlife, and battle-tested armies. Atascosa County was created in 1856 by the Texas Legislature, and since the land grants were distributed in the late 1800s, the population has increased substantially as settlers dealt with Indian raids, drought, and the hardships of farming and ranching. As the rest of America embraced the machine age and technical wonders, Atascosa County has evolved along in stride. Initially, wagons, plows, and mules toiled for rural Atascosa County; today, vehicles, tractors, and modern machinery keep the county moving forward. Coined “The Birthplace of the Cowboy” by historian Dr. Ben Parker, the land continues to be dominated by the cattle industry. In modern history, country stars such as Willie Nelson and George Strait have blazed a path through Atascosa County with deep ties and humble beginnings.

Martin Gonzales is the chairman of the Atascosa County Historical Commission. He and his fellow volunteers have carried on the great work of appointed commissions of the past by recognizing and continuing to study local history. This publication was made possible with contributions from Atascosa County citizens who gladly answered the call for historical pictures and the stories that went with them.

or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise.

Few shoppers recalled its origins as a small dry goods business opened in 1852 by a New York Quaker named Potter Palmer. That store, eventually renamed Marshall Field and Company, weathered economic downturns, spectacular fires, and fierce competition to become a world-class retailer and merchandise powerhouse. Marshall Field sent buyers to Europe for the latest fashions, insisted on courteous service, and immortalized the phrase "give the lady what she wants." The store prided itself on its dazzling Tiffany mosaic dome, Walnut Room restaurant, bronze clocks, and a string of firsts including the first bridal registry and first book signing.

Located about ninety minutes from three major metro areas - Washington, Baltimore, and Philadelphia - Gettysburg sits in the "fertile crescent," an area brimming with agricultural possibilities.

Founded in the 1700s by James Gettys, the little town became headline material during the Civil War, although area residents never expected to be at the forefront of that controversy. Fate, however, had its way with the town, and Gettysburg found itself on the map permanently. When President Dwight D. Eisenhower retired here, Gettysburg became the place to visit for international tourists as well as Americans. Today, the National Park Service maintains the Gettysburg National Military Park, and the town caters to its visitors. Still imbued with small-country charm, Gettysburg beckons visitors from far and wide and treats them royally.

The complete history of the home of "Red Sox Nation."

Five days after the sinking of the Titanic, Boston's Fenway Park held its grand opening. Since that day, millions have witnessed the Red Sox play baseball. Their "Royal Rooters" evolved into the "Fenway Faithful" and are now commonly referred to as "Red Sox Nation." Nine World Series have been staged upon Fenway's turf, along with three Major League All-Star Games. Aside from baseball, Fenway has been host to professional and amateur football games, ice hockey, basketball, soccer, lacrosse, hurling, boxing and wrestling matches, and even a circus. Music from concerts has reverberated across its lawn, religious services have been held, and political rallies staged - all adding patches to the quilt of Fenway's rich, illustrious history. The structure that noted author John Updike referred to many decades ago as "a lyric little bandbox" has become one of New England's most beloved historical landmarks.

The Chicago World's Fair lifted a city, state, and nation and helped visualize a lift post-Great Depression. Revisit the Fair in this visual history!

It took six years and cost $100 million, but on May 27, 1933, the gates swung open on the biggest birthday party the city of Chicago had ever seen. The Century of Progress Exposition, better known as the 1933-34 Chicago World's Fair, commemorated the amazing progress that had been made since the founding of the city just 100 years earlier.

Many of America's largest companies joined with countries from around the world to showcase their histories and advertise their newest products. The road to opening day was not an easy one, with the Great Depression making it look like the fair might never be built, but thousands of small investors stepped forward to help close the financial gap. The fair went on to an unprecedented second season, and when the gates finally closed after the last of the 39 million visitors went home, it had achieved something quite rare among world's fairs: earning a profit.

This collection of rare photographs, previously unpublished, highlights the major attractions of the fair and the astonishing changes made between seasons. This book is a must-have for fans of Chicago, Illinois, and Great Depression-era history.

Kings Park Psychiatric Center, or "the Psych Center" as it is known locally, was unique for its time, as its focus was on patient care and making the hospital as "homelike" as possible.

The facility was made up of a series of smaller buildings to give the feeling of community to the patients and staff alike, and both men and women were treated fairly and humanely. Long Island was home to many immigrants, some of whom had difficulty adjusting to life in the United States. This unique population led to interesting personal stories of those who worked at this facility, those who were institutionalized, and their families. The authors took the time to listen to their stories and endeavored to understand their pasts and recognize how these events continue to influence the mental-health industry today. Pictured throughout are the physical relics of the now-abandoned Psych Center, where these stories unfurled.

As automobile transportation exploded in the first half of the 20th century, the service station became a part of everyday life for a growing number of Americans in Central Pennsylvania.

These roadside stops provided necessary goods and services for the motoring public while featuring diverse aesthetics and promoting brand loyalty. Whether traveling for business or pleasure, motorists passing through central Pennsylvania had an ever-increasing number of service stations from which to choose. With the state capital Harrisburg at its core, this area has experienced marked growth while managing to preserve much of the historic beauty for which it is known. Lost Service Stations of Central Pennsylvania is a showcase of those stations and the people who owned them and a tribute to the beauty of a bygone era.

Relive the history of Hudson's department store, a fixture in downtown Detroit , when retailing was an event and the department store ruled the shopping scene and was a Detroit icon.

The J. L. Hudson Company redefined the way Detroiters shopped and enjoyed leisure time. Many Detroiters share memories of times spent shopping and enjoying spectacular events sponsored by Hudson's. A solid and lofty icon built by businesspeople who believed in their passion, Hudson's defined Detroit's downtown, creating trends and traditions in consumer culture that still resonate with us today. Now and in the future, as Hudson's boxes, shopping bags, and artifacts are discovered in closets, attics, basements, and flea markets, many will remember that it was once as solid a civic fixture as the City-County Building or the Detroit Public Library.