Marketplace

There have been few cars that ignited the public's interest as much as the Ford Mustang.

Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car.'? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

Yuletide in the Motor City

No city seems to love Christmas as much as Detroit. Whether at Hudson's, or sitting at the Fox Theatre, or seeing the hundreds of dolls and live reindeer at the famous Rotunda, the city can't get enough of the holiday season. Detroiters have been celebrating Christmas for over 300 years, when the city was French and children waited for Pere Noel. As holiday traditions evolve, some endure, like Christmas trees and children writing letters to Santa. Some, such as meat pie and saying 1,000 Hail Marys for good luck, fade, and new ones--Santa at the Thanksgiving Day Parade--take their place.

Local history writer Bill Loomis leads a very merry jaunt through the happiest days of Christmas in Detroit.

Relive the history of Hudson's department store, a fixture in downtown Detroit , when retailing was an event and the department store ruled the shopping scene and was a Detroit icon.

The J. L. Hudson Company redefined the way Detroiters shopped and enjoyed leisure time. Many Detroiters share memories of times spent shopping and enjoying spectacular events sponsored by Hudson's. A solid and lofty icon built by businesspeople who believed in their passion, Hudson's defined Detroit's downtown, creating trends and traditions in consumer culture that still resonate with us today. Now and in the future, as Hudson's boxes, shopping bags, and artifacts are discovered in closets, attics, basements, and flea markets, many will remember that it was once as solid a civic fixture as the City-County Building or the Detroit Public Library.

Among more than two hundred auto companies that tried their luck in the Motor City, just three remain: Ford, General Motors and Chrysler. But many of those lost to history have colorful stories worth telling.

J.J. Cole forgot to put brakes in his new auto, so he had to drive it in circles until it ran out of gas. Brothers John and Horace Dodge often trashed saloons during wild evenings but used their wealth to pay for the damage the next day. David D. Buick went from being the founder of his own leading auto company to working the information desk at the Detroit Board of Trade. Author Alan Naldrett explores these and more tales of automakers who ultimately failed but shaped the industry and designs today.

Founded in 1903, Ford Motor Company has enormously impacted the history and development of America, and the world, in the 20th century.

What began as a small operation in a converted Detroit wagon factory has become the second largest industrial manufacturing corporation in the world, with active operations on six continents. Unlike other automotive corporations, the Ford company has remained under the control and active management of its founding family for 100 years. Like the Kennedys, Vanderbilts, and Roosevelts, the Ford family has made an irreversible impact on American history and society. Through a collection of over 200 images, Ford Dynasty tells the story of one extraordinary American family, their company, and its accomplishments over the course of a century.

In 1913, the Michigan Central Station opened its majestic entrances to the people of Detroit.

Designed by Warren & Wetmore and Reed & Stern, the firms also noted as the architects of the Grand Central Station in New York City, the depot was a marvel of grandeur and comfort for the traveler lucky enough to utilize its facilities. Soldiers went to war, families both separated and rejoined, and folks looking for an honest living in the Motor City all walked the Michigan Central's elegant corridors. Since the last train pulled away from the station in 1988, the structure has fallen prey to rapidly paced deterioration. Detroit's Michigan Central Station captures the glory of the Michigan Central and its environs. Using photographs from the Burton Historical Collection, as well as private collections, the book illustrates the use of the Michigan Central Station by a city whose story dramatically parallels that of this magnificent structure. The book also includes imagined futures of the station from some of the many people who have been inspired by the magic this grand building continues to exude.

Detroit is famous for its cars and its music. From the 1950s through the 1970s, Motor City fans experienced a golden age of rock and roll.

Rock was the defiant voice of the boomer generation. The 1960s and the 1970s were turbulent decades. Blacks and women asserted themselves, breaking down the establishment. Rock music, and the spirit and events that defined it, advanced these interests. The war in Vietnam brought tension and national conflict. Drugs and a sexual revolution, made possible by the introduction of the birth control pill, added to the volatile mix. Woodstock, May Day protests, and the resignation of Pres. Richard Nixon were just a few of the upheavals that made these decades two of the most important in the nation's history. Motor City Rock and Roll: The 1960s and 1970s features 200 images, capturing local musicians who started in Detroit and then traveled the world, as well as world-famous acts who came to the city to perform. Intimate stories of musicians, bands, and other members of the rock community make this history a must for dedicated fans.

The General Motors Corporation opened over a century ago with humble beginnings to grow into the company that became the global business powerhouse it is today.

Established in 1908 by William C. Durant, General Motors was the end-product of combining the Buick, Oldsmobile, Cadillac, and Oakland companies. From the 1920s onwards, GM grew from a company that accounted for about 10% of new auto sales in the U.S. to becoming the largest producer of cars and trucks in the world. By the 1960s, due to a series of federal safety regulations and competetive challenges, General Motors' business would never be the same. Though they've suffered their fair share of setbacks, GM is still one of the biggest motor companies in the world, even today. General Motors: A Photographic History explores the growth of the company in a series of 200+ black-and-white images, from the first assembly line to post-WWII recovery, and takes the reader on an intriguing visual tour of a tremendously important piece of the industrialization of the U.S.

As the roaring twenties came to an end and a new decade dawned, the United States found itself locked in the grips of the Great Depression.

The City of Detroit was no exception as industry laid off workers and bread lines formed across the city. Detroit Mayor Frank Murphy led the country in supporting state and federal welfare programs to help people through the economic crisis. By the middle of the 1930s, Detroit began picking itself up out of the economic mud and was soon flexing its industrial muscle as manufacturing, led by the auto industry, put the Motor City back into shape. As the decade ended and war approached, the city was ready to take its place on the world stage. The country reeled from the shock of the attack on Pearl Harbor and had to shift its industrial might from civilian use to the war effort. Nowhere was that more evident than in Detroit. Its huge manufacturing capabilities, when turned to the making of the implements of war, earned the city a new nickname. The Motor City became to the Arsenal of Democracy and began to evolve once more. The influx of workers from the Deep South to the war industry added yet another facet to the city's society and culture. As the Second World War came to a close and production re-tooled for the return to civilian life, an economic boom swept through Detroit. The city celebrated its 25oth birthday in 1951, prompting an outpouring of funds to build with. Major additions were made to the Art Institute, the Detroit Historical Museum, and the riverfront.

Centuries ago, Europeans desperate for gold and a route to the East found a lush, green paradise populated by native tribes in the New World.

Subsequent violence and disease all but wiped out the native population. The land nurtured Charlton Heston and Ernest Hemingway in their youths and spawned the assassin of President William McKinley. Northern Michigan also bore witness to the sinking of the Edmund Fitzgerald, one of the worst shipwrecks in Great Lakes history, and to the bizarre kidnapping of Gayle Cook, an ill-fated attempt to save the Perry Hotel in Petoskey from bankruptcy. Author and storyteller Dave Rogers recounts these and other historical tales from Up North.

A pictoral history of Willow Run - a relative unknown location that became the world's most famous bomber factory during World War II.

In May 1940, Pres. Franklin D. Roosevelt called for the production of 50,000 military airplanes. He then drafted the president of General Motors, William Knudsen, to mobilize industry in the United States. The automotive companies were called upon to produce a massive fleet of bombers, as well as tanks, trucks, guns, and engines. By the Willow Run, a sleepy little creek near Ypsilanti, Michigan, Ford Motor Company built the world's most famous bomber factory, which was the ultimate manifestation of the automotive industry's role in building armaments during World War II. By the spring of 1944, Willow Run was producing a four-engine B-24 bomber each hour on an assembly line.

Little known tales and lore from Michigan's Upper Peninsula uncover mysteries, curses, and strange beasts in this collection of offbeat and fascinating stories.

That's the best I've ever seen you look," the barber said to the corpse. What kind of filthy decedent could inspire such derision? Learn the answer and read myriad other little-known tales from Michigan's northernmost region in Forgotten Tales of Michigan's Upper Peninsula. Find out what happened after an aggrieved husband aimed a gun at his wife's lover and then asked the crowd, "Shall I shoot him?" Meet the sleeping man who rode the rails without a train. Discover the truth behind the rumors that one mining town was cursed with the ten plagues of Egypt, and learn why hugs terrified an entire city. And what were those hairy, bipedal beasts haunting the woods? Join Yooper Lisa A. Shiel as she brings to the fore these wonderfully offbeat and all-but-forgotten tales from the UP's history.

Detroit's auto heritage is known worldwide, but this fascinating city's history runs much deeper.

Step inside the tiny recording studio where Berry Gordy, a young entrepreneur who faced tremendous prejudice, created a music empire that broke down racial barriers. Tour Art Deco masterpieces so spectacular they're called "cathedrals" to commerce and finance. Walk in the footsteps of Dr. Martin Luther King Jr. to Cobo Hall, where he first delivered his "I Have a Dream" speech. Join Karin Risko for an intimate tour of the city that put the world on wheels and discover an amazing history of innovation, philanthropy, social justice and culture.

Author Michael W.R. Davis journeys through the more-than 100 year history of Chevrolet automobiles, from its earliest days to the present.

The Chevrolet car and truck business traces its roots back to Michigan's lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the ""vehicle capital of the world.""

This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks. From its beginnings under entrepreneur Billy Durant, through the Knudson years, Unionization, and World War II, Chevrolet weathered many highs and lows, successes and challenges.

Author Michael W.R. Davis is a veteran automotive journalist and historian and served as the executive director of the Detroit Historical Society for five years. He is a member of the Society of Automotive Historians and a trustee of the National Automotive History Collection at the Detroit Public Library.

Author Karen Dybis follows the twists and turns of a shocking story, revealing the truth of Detroit's own Hex Woman.

Detroit was full of stark contrasts in 1931. Political scandals, rumrunners and mobs lurked in the shadows of the city's soaring architecture and industrious population. As the Great Depression began to take hold, tensions grew, spilling over into the investigation of a mysterious murder at the boardinghouse of Hungarian immigrant Rose Veres. Amid accusations of witchcraft, Rose and her son Bill were convicted of the brutal killing and suspected in a dozen more. Their cries of innocence went unheeded - until one lawyer, determined to seek justice, took on the case.

Vernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie.

At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation.

Across the state of Michigan, uneasy spirits stir in what should be their final resting places.

At Reynolds Cemetery in Jackson, the ghost of Eunice White, traveling from nearby Woodlawn Cemetery, can be seen visiting her father's grave. A mysterious lady in white roams the center of Lovejoy Cemetery in Durand. An apparition of the pacing man appears at Mount Joy in St. Johns. And only the bravest dare visit the Upper Peninsula's Mission Hill Cemetery, where a Native American spirit might appear to point them in the right direction.

Author and paranormal investigator Bradley P. Mikulka leads a tour of some of the Wolverine State's many haunted cemeteries.

On November 1, 1957, traffic officially opened on the far-reaching Mackinac Bridge.

That was the culmination of 70 years of talking and dreaming about a bridge acrossthe Straits of Mackinac, of discouraging attempts for legislative and congressional approval, of efforts to raise the funds, and finally of a three-year construction program necessary for the world's longest and costliest (to date) suspension bridge.Michigan's greatest symbol is expertly maintained, fully funded, and amazingly resilient to the many forces and factors of man and nature that have failed to seriously affect its status as the lone highway link between Michigan's two main peninsulas. The ""miracle bridge"" at the Straits of Mackinac truly allows a view that epitomizes the state motto of Michigan, Si quaeris peninsulam amoenam, circumspice, or ""If you seek a pleasant peninsula, look about you.""

Michigan has two beautiful peninsulas that are connected by stories, legends, and mysteries. What Purple Gang member still hangs out in Clare? What spirits lurk at Henry Ford's Greenfield Village?

This book is the perfect glove compartment companion for exploring those paranormal parts of the Mitten State. From the notoriously haunted remote lighthouses like Seul Choix in the Upper Peninsula to Eloise, one of the most famous psychiatric asylums in America, to the legend of Lover's Leap on Mackinac Island, here is a guide to all that and more.

Jon Milan and Gail Offen are writers and good listeners who love to retell the stories they hear traveling through Michigan. This is their fifth Arcadia book.

They used arsenic to obtain chemical divorces and strychnine to settle scores. They bludgeoned husbands to make way for lovers. They flattened love triangles with blunt objects. They murdered for money, for revenge, for pleasure.

Meet the heiress who just could not take "no" for an answer from her mechanic lover; meet the two nursing home workers whose deadly game ended after the murders of six residents; meet the three sirens who lured a wealthy banker to the strip poker game of death. And many, many other Michigan mistresses of mayhem in this collection of true crime tales.