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By the time the final links in the Oregon Coast Highway were made in 1936, the highway stretched 394 miles from Astoria to the border of California. It had taken 12 years to complete the construction over stretches of rugged headlands and thick forests. Early travel along the coast was difficult; what roads existed were generally unimproved and often completely impassable during the rainy winter months. In many cases, the beaches themselves served as the only means of transporting freight and passengers. When Maj. Henry Bowlby, the first Oregon State Highway engineer, outlined a proposed system of state highways in 1914, he presented the vision of a coastal highway to the Oregon State Highway Commission. The eventual construction of this highway opened access to the Willamette Valley and beyond for many formerly isolated coastal communities. It also signaled an economic shift that included the promotion of tourism and the accommodation of the flood of visitors anxious to take advantage of the spectacular vistas along the Oregon coast.

From the Columbia River to the Siskiyou Mountains, Highway 99 traverses 300 miles of western Oregon. Big cities and small towns, the level Willamette Valley and steep hills, rich agricultural lands and tall evergreen forests, and rushing rivers all lie along its path. Arising from an early network of emigrant trails, stagecoach routes, and farm-to-market roads, the highway had developed into Oregon's major transportation corridor by the end of the 19th century. The dawn of the automobile age saw an exponential increase in traffic, creating a greater demand for improved roads; these better roads, in turn, created yet more traffic for both business and recreation. Roadside businesses, such as auto courts, restaurants, and service stations, sprang up along the highway to cater to a new type of motorist--the tourist. Today, much of Highway 99 and its predecessor, the Pacific Highway, remain in daily use.