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Valuing food quality as much as quality service, Harvey Houses changed the culture of western railroad towns. After Fred Harvey's death in 1901, sons Ford and Byron expanded the family business along the Atchison, Topeka and Santa Fe rail lines. El Tovar opened in 1905 on the south rim of the Grand Canyon, signaling the arrival of the iconic brand to Arizona. New railroad depots and Harvey establishments reminiscent of the Spanish Colonial-Indian pueblo style of architecture followed. Well-paid European chefs trained every kitchen, and waitresses hailed from every walk of life. Author Rosa Walston Latimer celebrates hospitality the "Fred Harvey way" through the personal stories of the famous Harvey Girls and staff of luxury Harvey hotels in Ash Fork, Seligman, Williams, Winslow and beyond.

The evolution of an arid desert area into the verdant oasis that is the Wigwam Resort was ultimately brought about by an unlikely crop needed by an important American corporation in the early 20th century. The crop was long-staple cotton and the corporation was the Goodyear Tire and Rubber Company. When the U.S. Department of Agriculture discovered that Arizona's Salt River Valley was an ideal location to domestically grow long-staple cotton, Goodyear purchased 16,000 acres in the desert west of Phoenix to cultivate the crop for their newly developed pneumatic tire. The company built a three-room lodge, originally called the "Organization House," for the executives that came to oversee the farming operations. The location became a popular winter retreat within the company, and in 1929, Goodyear expanded the facilities and opened "The Wigwam" as a hotel. As the years progressed, amenities such as golf and fine dining were added, and the Wigwam Resort became one of the premier luxury destinations in the Southwest.