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For seven months in 1904, St. Louis was the greatest city on earth. Millions flocked to the Louisiana Purchase Exposition to behold the inventions of the early 20th century. Many saw electric lights, automobiles, aircraft, and moving pictures for the first time. At a time when few traveled more than a couple miles from home, visitors encountered the people and cultures of faraway lands. It was an educational experience, a "university of mankind." The Pike offered amusement rides, wild animal displays, and fanciful trips through the Hereafter and Creation exhibits. Fairgoers visited the Alps, the North Pole, Russia, and Paris and witnessed famous battles. Everyone wanted to ride the great Observation Wheel. There were hootchy-kootchy dancers and wonderful new foods, such as the ice-cream cone. But it was all temporary, a dream city made to last only a few months. With the exception of today's St. Louis Art Museum, the grand palaces are gone. St. Louis: The 1904 World's Fair tells the story of the greatest Victorian-era world's fair since the lights of the fair faded over a century ago, while also examining the fair's legacies and legends.

In 1927, on the northeast corner of Cherokee and Iowa Streets in south St. Louis, a multistory, multipurpose building was erected. Retail shops and a bowling alley occupied the first floor, while upstairs was a place that defied the imagination of someone driving by in their brand new Model T Ford. Today, that upstairs space, with its lofty ceiling, huge maple tongue-in-groove dance floor, and wraparound balcony, is the Casa Loma Ballroom--St. Louis' last grand ballroom. Today, one gets the feeling that the ghosts of the big bands and the vocalists still linger there--and with good reason. Just about everybody who was anybody played there at one time or another. Ol' Blue Eyes himself, before he was the idol of millions, received just a meager "Featured Singer, Frank Sinatra" note at the bottom of the Casa Loma bill the night he played with the Harry James Orchestra.