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The Texas Citrus Fiesta has remained an exciting celebration since its beginnings in 1932. At that time, Mission civic leaders decided to promote the citrus industry through a festival featuring decorated streets and store windows, a parade, coronation of a king and queen, a court with ladies-in-waiting, a queen's ball, exhibits for citrus growers, and a variety of contests and activities. Social leaders, working through their clubs, added a style show of costumes covered with fruit, vegetable, and flower pieces. Children marched in their own unique parade. The Golden Grapefruit Golf Tournament was added in 1934. Today, directors of the Texas Citrus Fiesta continue these traditional events and others added since 1932. The creativity inspired by the festival, the recognition of regional participants, and the experienced planning needed to accommodate thousands of residents and visitors combine to make Mission's annual Texas Citrus Fiesta a premier event in the Lower Rio Grande Valley.

In 1986, the Texas Sesquicentennial Wagon Train joined the 150th birthday celebration that commemorated the state's independence from Mexico. The wagon train followed a jagged 3,000-mile circle around the state to bring it within approximately 100 miles of every town or city in Texas. The six-month schedule began January 2, 1986, in Sulphur Springs and was followed so closely that each town or city knew the exact day the wagon train would arrive and could make plans for welcoming it with local events. Some folks traveled the entire route; others joined for a day or a week. A total of 10,000 riders from 27 states traveled at least a part of the way during the six months. While people and wagons came and went, a core group of participants and support staff completed the entire trip, arriving at the Fort Worth Stockyards on July 3, 1986, for a final celebration.