Name: Forgotten San Diego
Brand: David Marshall
SKU: 9781467160261
Price: 24.99 USD
Availability: InStock

Forgotten San Diego

9781467160261

$24.99

Memories are fleeting, and a region's history can easily be forgotten. This book features over 200 unique and interesting historical postcards that vividly capture San Diego County's forgotten past from 1890 to 1990. From bowling alleys to military bases, from giant dirigibles to sleek airplanes, from billionaires to bulldogs--San Diego has changed so fundamentally that much of its charming history has faded from our memories. Forgotten San Diego showcases the unique evolution of San Diego and its neighboring cities, making sure that the triumphs, tragedies, and oddities of this region live on.

Lost California

9781467160605

$24.99

The postcards in this collection reflect a hidden past of California that exists now only on the page. From college gates at Stanford destroyed by the 1906 earthquake and hotels in Catalina, Santa Barbara, and Oakland ravaged by fire to giant redwoods on the coast felled by storms and much of downtown Los Angeles razed in the name of the progress, California's landscape has changed dramatically in the last 125 years. The buildings demolished in San Diego's Balboa Park after the 1915 exposition closed are shown here as is downtown San Francisco before the earthquake and fire of 1906, amusement parks that decorated waterfronts from Long Beach to Santa Monica, and city halls from Anaheim to San Jose.

Homes of Hollywood Stars

9781467127301

$23.99

Homes of Hollywood Stars highlights the souvenir postcards and folders that were sold to millions of tourists who visited Hollywood between 1920 and 1970--an era known as the "Golden Age of Hollywood." Some of the actors of those years permitted their elegant residences to be photographed for the pleasure of their fans who wanted to know something about the off-screen lives of their favorite players. Usually located in exclusive communities like Beverly Hills, Brentwood, Bel Air, Holmby Hills, Pacific Palisades, or Palm Springs, the houses were designed to show that the performer had achieved the sort of wealth and acclaim that only Tinseltown could grant. This book highlights screen favorites such as Mary Pickford, Charlie Chaplin, Gloria Swanson, Norma Talmadge, Rudolph Valentino, Clara Bow, Clark Gable, Jean Harlow, Norma Shearer, Bing Crosby, Ginger Rogers, Gary Cooper, and Marilyn Monroe.

Berkeley

9780738569420

$24.99

The Huchiun Ohlone people were the first inhabitants of the land that is today Berkeley. Early in the 1800s, the 47,000-acre ranches of the Peralta family stretched into the hills from San Leandro Creek to El Cerrito Creek. Only a scant 50 years later, newly arrived American settlers established the community of Ocean View on the bay, and in 1860, land nestled into the foothills was dedicated for the establishment of the future University of California. With a university to the east and Ocean View to the west, the threat of annexation by the larger town of Oakland finally brought the two communities together into one, and "Athens of the West," as Berkeley was known, became a municipality in 1878.

Solvang

9780738559353

$24.99

"Denmark in America" describes the charming village of Solvang, California. What began as a Danish colony has become something entirely different than what the founders intended. Following World War II, Danish-style architecture was emphasized in this Santa Barbara County coastal community, and generations of visitors have come to Solvang for the annual Danish Days celebration. However, understanding Solvang as merely a tourist destination would overlook the historical foundation upon which the Danish colony was established in the Santa Ynez Valley--to establish a cultural community for religious and educational purposes in the desirable California climate. This book celebrates the old Solvang as well as the one millions of tourists know today.

Yosemite National Park in Vintage Postcards

9780738508849

$24.99

A mere utterance of the word "Yosemite" conjures up images of Half Dome, El Capitan, giant sequoias, and the unmatched beauty this northern California park has to offer. However, the area known today as Yosemite has not always been a place of tranquility. Once the home of Ahwahnee tribe, these Native Americans were forced to surrender their home to armed miners rushing for gold and a California government clutching the philosophy of Manifest Destiny.

Yosemite National Park in Vintage Postcards

Whittier

9781467109567

$23.99

"Ye Olde Friendly Towne of Whittier" grew from a small colony of Quaker pioneers who arrived in 1887 into a center for the production of agriculture and oil around the time the city was incorporated in 1898, and not long after that into a commercial hub, college town, and flourishing Los Angeles suburb. Whittier's beginnings also coincided with the so-called "Golden Age of Postcards," when folks everywhere mailed and collected billions of the then new medium, and Whittier boosters and civic leaders published dozens that celebrated the things that made their Whittier one-of-a-kind--a trend that continued throughout the 20th century. This book features many of these vintage postcards, selected by Whittier historians Erin Fletcher, Mike Garabedian, and Tracy Wittman from public archives and private collections. Described with an eye toward remembering the past--including long-gone landmarks--the book also charts Whittier's trajectory through the unique features and places in town of which 20th-century Whittierites themselves were proudest.

Petaluma in Vintage Postcards

9781467105446

$24.99

Incorporated in 1858, Petaluma rapidly became a thriving commercial and major transportation center. This carefully curated selection of vintage postcards illustrates Petaluma's identity and pride as it grew from a strategic port location provisioning San Francisco during the Gold Rush to an agricultural and manufacturing town in the late 1800s. After the turn of the 20th century, Petaluma focused on the poultry industry and proclaimed itself "The World's Egg Basket." The cast-iron storefronts and iconic buildings, such as the Carnegie Library, post office, and silk mill, are some of the impressive landmarks constructed during the late 1800s and early 1900s. Images of a busy waterfront with a bustling downtown surrounded by Victorian homes, beautiful churches, and public parks demonstrate the town's development and prosperity.

Los Gatos

9780738569628

$24.99

The charming town of Los Gatos is nestled at the base of the Santa Cruz Mountains and is sometimes referred to as the "Gem City of the Foothills." It has inspired hundreds of postcard images through the years, many reflecting the area's abundance of natural beauty. As the town and surrounding area grew and prospered through agriculture, logging, and commerce, the local architecture and landmarks became popular subjects. Glimpses of everyday life--churches, schools, houses, and businesses--further enhanced the pictorial history the postcards represent.

Missions of Southern California

9780738547404

$24.99

Touring south to north, from San Diego through Santa Barbara County, this unique compendium takes the reader through the Southern California Mission System as portrayed on vintage postcards. The book elaborates on the missions' myriad functions along the coastal El Camino Real through several centuries as not only isolated centers of civilization in the
wilderness and altars of Catholic faith, but also as incursions of empire and politics and the means to convert Native American tribespeople to Christianity. While the Missions San Gabriel and San Juan Capistrano fittingly receive ample coverage herein, this book covers the region's nine major missions as well as outlying chapels, or "asistencias."

Alameda

9780738530390

$24.99

Alameda was once a peninsula of grassy fields and sandy beaches, separated from Oakland by a snaking estuary. A tidal canal made Alameda an island in 1902 and its waterfront became a major shipping port. Park Street's bay-windowed commercial buildings looked out on a prosperous city of streetcars and comfortable homes. Between the two world wars, Alameda's Neptune Beach resort and amusement park became the "Coney Island of the West," eventually boasting a Moorish entrance tower on Webster Street, a stadium, two swimming pools, a high dive, and a roller coaster called the "Whoopie." Alameda's strategic location made its "airdrome" the busiest in the world in the 1930s and eventually attracted a U.S. Coast Guard base, known as Government Island, and the Alameda Naval Air Station.

The South Bay

9780738569055

$24.99

Los Angeles County's South Bay is referenced by the lower arc of Santa Monica Bay and includes the communities between El Segundo on the north and Palos Verdes Peninsula on the south, eastward to the Long Beach border. Roughly defined over the years as the coverage area of the Daily Breeze newspaper, as well as the confines of the South Bay Council of Governments, the South Bay always has been much more than the beautiful coastlines of Manhattan, Hermosa, and Redondo Beaches, as seen in these vintage postcards. It was, as it is today, also the residential and workaday worlds of Torrance, Hawthorne, Lawndale, Inglewood, Gardena, Lomita, Carson, and the Los Angeles Harbor communities.

Orange County

9780738530543

$24.99

The formerly wide-open space southeast of Los Angeles blossomed from cattle ranches into a center of citrus production by the early 20th century. Orange County separated from Los Angeles County in 1889; soon Anaheim and Santa Ana changed from farming communities to major cities while coastal communities grew beyond anyone's imagination. One of the most populous counties in the United States today, Orange County began in the mid-20th century to evolve from its bedroom-community status to become an urban-suburban region with its own identity. This collection of vintage postcards follows the county's diverse development, illustrating such spots as Disneyland and the area's world-renowned beaches, as well as remembering the pastoral origins, industries, unique buildings, and cityscapes that have added dimension to its history.

Hollywood Studios

9780738547084

$24.99

Just after the turn of the 20th century, the motion picture industry moved to the West Coast, and the largest land of make-believe was created in Hollywood, California. From the silent-era beginnings of primitive, open-air stages to the fabled back lots of the studios' heyday, Hollywood Studios presents a bygone era of magical moviemaking in rare postcards. Assembled from the author's private collection, these images from the Chaplin Studios to Metro-Goldwyn Mayer depict an insider's look back at the dream factories known as the Hollywood studios.

Hollywood 1900-1950 in Vintage Postcards

9780738520735

$24.99

With the advent of new, inexpensive photographic technology emerging in the United States during the mid-19th century, communication by postcard became a very popular way to exchange travel stories, news, and gossip over the decades. Drawing on a private collection of vintage postcards, this new book features a history of Hollywood, spanning half a century. Exploring Hollywood before and after it became the entertainment capital of the world, these images offer readers a glimpse of some of the city's most interesting places during its Golden Years. Long before motion pictures arrived, when the area was a residential neighborhood of beautiful homes and lemon groves, Hollywood was just another suburb of Los Angeles striving to become a community. From the familiar sights of Metro-Goldwyn-Mayer Studios and the Chinese Theater, to the horse-and-buggy driven dirt roads and pineapple fields at the turn of the century, Hollywood in Vintage Postcards will guide the curious through the city's progress in the first half of the 20th century.

Hollywood 1900-1950 in Vintage Postcards

Early Los Angeles County Attractions

9780738559285

$24.99

With the arrival of affordable transcontinental rail travel in the late 1880s, hundreds of thousands of tourists and transplants began making the trip to Los Angeles. Quickly becoming a haven for Easterners escaping cold winters and crowded cities, Los Angeles and neighboring communities, such as Pasadena and Santa Monica, boasted a sunny Mediterranean climate and the unique situation of both nearby mountain resorts and seaside amusements. The city also developed a bustling shopping and entertainment district downtown. More than 200 vintage postcard images illustrate a greatly diverse range of popular early attractions, including Mount Lowe, Eastlake Park, Hollywood, the Wilshire district, Griffith Park, Cawston's Ostrich Farm, the downtown shopping and theater district, and the expansive beaches, ranging from the turn of the 19th century up until World War II.

Fullerton

9780738547886

$24.99

This remarkable collection of over 200 vintage postcards, which date from 1891, visually document Fullerton's growth from an agricultural settlement into a city of 130,000 residents. Unique and rare postcards of all types--advertising, greeting, historical, photographic, and novelty--provide glimpses down through the years of Fullerton's hopes and possibilities, successes and accomplishments, as one of Orange County's most wealthy and important communities. Fullerton and Orange County have a rich social history, and the pictures and messages stored on the fronts and backs of these postcards showcase the people, places, and events that were the most important to residents over the decades.

Pasadena in Vintage Postcards

9780738508191

$24.99

The postcard has been a popular part of American communication for over a century, documenting both the interest of a place and its history. Captured here in nearly 200 vintage postcards is the unique history of this California town, translated in Chippewa as "Crown of the Valley." The City of Pasadena, just north of Los Angeles, sits against the majesty of the Sierra Madre mountain range. Incorporated in 1885, the city was originally known as a resort city, filled with tourists from all over the world. Showcased here through the use of the author's personal postcard collection are vintage images of Millionaires Row, the Tournament of the Roses Parade, the Mt. Lowe Railway, and the Alpine Tavern.

Santa Ana in Vintage Postcards

9780738507910

$24.99

Santa Ana began as the dream of early pioneers in the 1800s when the dry, desolate area was little more than windswept fields of wild mustard grass. Santa Ana celebrates this area's pioneer heritage and the people who created it, and chronicles the development of this city with fascinating vintage postcards. Santa Ana was one of the earliest incorporated cities, and became the county seat in 1889. Wealthy businessmen, successful political leaders, and even an occasional maharajah chose Santa Ana as their home. Today, Orange County is one of the most dynamic counties in California.

Corona

9780738546728

$24.99

More lemons once were shipped from Corona than anywhere on Earth, as a dozen citrus packing houses were located along the railroad tracks in this rural Riverside County enclave known for its circular boulevard and hard-working inhabitants. The postcards collected for this trip down Corona's memory lane reflect its six decades of citrus-industry dominance and portray the past in street scenes, commerce, ranches, schools, churches, homes, and the outlying resorts of Glen Ivy and the Norconian Club. The Corona Road Races-spectacular national affairs in 1913, 1914, and 1916-are also depicted.

Stockton in Vintage Postcards

9780738528786

$24.99

Today's Stockton is a modern California city, home to a quarter of a million people. But few remember the details of its illustrious past. Influenced by strategic waterways and rich soil, Stockton attracted a succession of miners, farmers,

shipbuilders, and industrial entrepreneurs. Throughout the years Stockton has evolved from a rough-and-tumble harbor town to an agricultural, business, and transportation center and has done so with a great amount of style and finesse. This collection of vintage postcards showcases Stockton's early days from 1900 to 1950, capturing the elegance and industry of a young city on the journey to the modern era. This book contains over 200 images of Stockton including the waterfront, paddlewheel steamers, beautiful hotels, graceful estates, sprawling farm vistas, and the ornate buildings of downtown.

Big Bear

9780738559124

$24.99

Big Bear is known throughout the southland of California as an outdoor recreational destination. Located high atop the San Bernardino Mountains, the area was once home to the Yuhaviatam Indians, the "People of the Pines." In 1845, a party lead by Benjamin Davis Wilson, the grandfather of Gen. George S. Patton, entered the valley and discovered the area alive with grizzly bears, giving the valley its name. A dam, completed in 1884, created Big Bear Lake, which provided water to citrus growers in the area of Redlands and later lead to the water-related recreations, camps, resorts, and the welcoming community that Big Bear is famous for today.

Santa Clara County

9781467128148

$24.99

Originally inhabited by the Ohlone, Santa Clara County was one of 27 counties created when California achieved statehood in September 1850. The first settlements began when Fr. Junípero Serra established the Mission Santa Clara de Asís in 1777. For over 100 years, the valley was known for its rich soil and thriving farm region. In the 1940s and 1950s, William Hewlett and David Packard, along with Lockheed, IBM, and hundreds of other companies, altered the scope of Santa Clara County forever. With the influx of tech jobs and ensuing building boom, the county went from "Valley of the Heart's Delight" to "Silicon Valley."

Ojai

9780738581088

$24.99

Nestled in the coastal mountains of Southern California, the Ojai Valley was first settled by ranchers in the 1870s. They were drawn by glowing reports from the renowned travel writer Charles Nordhoff. The valley soon became a popular tourist destination, with its own luxury hotel and small mountain resorts. One wealthy Easterner who wintered in the valley was Ohio glass tycoon Edward Drummond Libbey. In 1916, Libbey transformed the center of what was to become the city of Ojai into a beautiful expression of Mission Revival architecture. These historic structures have been preserved by the community and continue to define the town as a quaint Spanish village.

Old Los Angeles and Pasadena in Vintage Postcards

9780738508092

$24.99

Covering the history and geography of Los Angeles and Pasadena between 1900 and 1950, the collection of over 200 vintage postcards compiled in this new volume offers a unique glimpse into turn-of-the-century southern California. As communication by postcards became popular in the late 19th century, those who received them were offered a rare view of the "right here, right now" aspect that only postcard photography could offer. From the earliest images of the Angels' Flight in Los Angeles, to the Tournament of Roses parades gliding down Colorado Street, the authors celebrate the history of these two beautiful cities through the personal medium of vintage postcards.

Old Los Angeles and Pasadena in Vintage Postcards

Oxnard

9780738569376

$24.99

The Southern California city of Oxnard has its roots in agriculture. From the original dry-farming crops to labor-intensive sugar beets and most recently strawberries, each crop brought a new group of people to Ventura County's largest city, located 60 miles north of Los Angeles. Many chapters of Oxnard's enduring history have been captured on postcards and distributed to family and friends around the world. Arcadia Publishing's Postcard History series allows these images to come home and tell the story once again.

Salinas

9781467130028

$24.99

Salinas is named for the broad saltwater slough that once seeped in from Monterey Bay, saturating the plain between the Sierra de Salinas and the Gavilan Mountains. Originally used for cattle, a town developed from a stage stop after the Gold Rush, and the land was drained and used for grains, potatoes, sugar beets, and other crops. After World War I, irrigation permitted the growing of lettuce, broccoli, and other row crops. Salinas became known as the "Salad Bowl of the World" and one of the wealthiest cities in the United States.

Mount Lowe

9780738581231

$24.99

Tucked away in Southern California's San Gabriel Mountains, the Mount Lowe Railway was an internationally renowned tourist destination, serving nearly four million passengers between 1893 and 1936. Few riders of "The Railway to the Clouds" are around to relate their experiences now, but postcards and photographs remarkably reflect the history of this amazing attraction. Virtually nothing of the once-famous landmark remains on the mountain today, except a few timeworn foundations and part of the original right-of-way, which has become a hiking trail into the Angeles National Forest.

Kings County

9780738531090

$24.99

Kings County is slowly becoming modern, as California's urban areas continue to expand into rural and formerly agricultural land. Still the open skies here look down upon copious amounts of historical significance. From the dwellings of the early Yokut people, ferries across the Kings River, the arrival of the railroad, and the subsequent Mussell Slough tragedy to the expansion of Highway 198, modernist buildings in Hanford, and the military presence at Lemoore, Kings County boasts compelling stories and a diverse group of people and places. In this engaging retrospective, readers will enjoy fantastic images of a Kings County that some say no longer exists.

Lordsburg and La Verne in Southern California

9780738502496

$24.99

From the 1890s through the 1920s, the postcard was an extraordinarily popular means of communication, and many of the postcards produced during this "golden age" can today be considered works of art. Postcard photographers traveled the length and breadth of the nation snapping photographs of busy street scenes, documenting local landmarks, and assembling crowds of local children only too happy to pose for a picture. These images, printed as postcards and sold in general stores across the country, survive as telling reminders of an important era in America's history. This fascinating history of Lordsburg and La Verne, California, showcases more than 200 of the best vintage postcards available.

Lordsburg and La Verne in Southern California

Glendale

9780738547657

$24.99

Glendale is one of the oldest towns in Southern California, getting its start during the rail boom of the 1880s. In 1904, it was one of the earliest communities to be served by the vast electric streetcar system consolidated throughout the Los Angeles region by tycoon Henry Huntington. In the postwar era, Glendale became a model of suburban growth and today is the third largest city in Los Angeles County. Glendale's diverse neighborhoods and commercial districts have offered pleasant living and a gamut of goods and services to residents, workers, and visitors alike. These vintage postcards spanning generations showed them a vision of Glendale at its most attractive.

San Diego's Balboa Park

9780738547541

$24.99

Balboa Park began in 1868 when San Diego's civic leaders dedicated 1,400 prime acres to create an urban oasis. Originally the land, crisscrossed with canyons and dominated by native scrub, was called
simply "City Park." In later years, Balboa Park hosted two successful world expositions: the 1915-1916 Panama-California Exposition and the 1935-1936 California Pacific International Exposition. The unique evolution of the park included occupation by the U.S. Navy, a zoo, a Native American village, and even a nudist colony. Balboa Park also suffered periods of neglect and demolition before citizens groups united to save and restore the beloved Spanish Colonial Revival buildings.

East Contra Costa County

9780738547749

$24.99

Ho for California! The terminus of the first overland immigrant pack train destined for California was John Marsh's adobe, Brentwood. Since 1841, East Contra Costa County has been a grain and fruit basket to the world, a recreational playground for resort living, and a home for health and family life. Its wheat was exported for brewing Guinness beer, and fresh apricots, peaches, and cherries still bring produce fanciers for summer harvest. Weekenders houseboat, wakeboard, and fish through the region's thousands of miles of delta waterways. This sentimental history of the communities of Brentwood, Bethel Island, Byron, Discovery Bay, Knightsen, and Oakley reveals the importance of these California Delta communities in settling and developing the Golden State.

Lake Arrowhead

9780738547022

$24.99

Lake Arrowhead is Southern California's premier alpine resort located in the heart of the scenic San Bernardino Mountains. From the 1920s to the 1950s, the resort's "golden years" offered city-weary urbanites a sophisticated rural playground of camping, boating, golfing, horseback riding, hunting, fishing, luxurious lodging, and dining--all showcased here in many vintage images never before published. Taken from author Keller's private collection of postcards, this history of Lake Arrowhead offers a true window into the past with images and evocative postcard sentiments about this remarkable community.

San Pedro

9780738547077

$24.99

Arcadia Publishing's second collection of postcard images concerning the Los Angeles Harbor community of San Pedro follows the 2005 Postcard History Series volume San Pedro Bay. Where that work concentrated on the harbor and water aspects of the colloquially known "Peedro," this new volume looks at the town and its development, buildings, businesses, streetscapes, and residences. The port village and town that grew from it has a rich and varied past with vital influence on the histories of the city of Los Angeles and California, and others no less epic than the sagas of the U.S. military, American labor unions, and world cargo shipping.